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Berikut informasi lowongan kerja bagi para pencari kerja yang tertarik untuk mengembangkan karir dan turut serta bergabung menjadi bagian dari karyawan The Walt Disney Company Indonesia dengan kualifikasi sebagai berikut:
Manager, Brand & Content Activation
Responsibilities:
- Provide advice on the development of the brand and content marketing strategy for Disney+ Hotstar in Indonesia
- Support in the development of Disney+ Hotstar brand and content marketing, and synergy through paid, earned and owned media campaigns/initiatives
- Coordinate and provide advice on the planning, strategy and execution of marketing designs and activities to establish and maintain brand presence in the market
- Coordinate and provide advice on content strategies and road maps
- Provide guidance to manage the education and communication of all brand activities and values, including regular brand training for key stakeholders
- Work collaboratively with the broader Disney+ Hotstar team, Studio & Franchise teams and central brand marketing teams to provide mechanisms to develop, align campaigns and events, while building and maintaining positive relationships across the business
- Provide guidance and advice on how to develop Go-To-Market Strategy for brand and content campaigns
- Maintain marketing campaign calendar. Coordinate and provide advice on project timelines from ideation to launch
- Collaborate with internal creative teams and external agencies to produce a creative testing pipeline for each campaign cycle
- In partnership with the broader Disney+ Hotstar marketing team, establish and track key KPIs for brand and content campaigns
- Research and determine brand areas to be modified
- Provide guidance and advice on how to develop effective brand positioning in the market
- Conduct competitive strategic analysis, consumer segmentation, and consumer insights development
- Provide guidance and advice on how to develop sales tools and collaterals
- Coordinate with the team to launch and oversee advertising and media planning
- Coordinate with the team to manage a campaign budget, including planning, tracking and reporting
Basic Qualifications:
- A Bachelor’s Degree, with 5-8 years of relevant experience in a similar role which demonstrates experience with Film and TV content within digital distribution environments
- Prior experience in developing and managing brand marketing campaigns across the marketing mix
- Strong knowledge of subscription services and its competitive landscape
- Comprehensive experience pitching, converting and managing brand partnerships
- Good understanding of digital platforms
- Proven ability to use data and insights to establish, track and optimize media plans against KPIs.
- Strong experience in developing, recommending and implementing cross-platform media plans
- Strong understanding of Indonesia media and content landscape
- Strong understanding of consumer behavior
- Good organisational skills and ability to prioritise workload to meet competing deadlines
- Excellent collaborative, teamwork and interpersonal skills
- Strategic thinking skills
- Excellent communication and presentation skills
- Strong analytical and numerical skills
- Meticulous and commitment to accuracy
- Enjoys working in a challenging and fast-paced environment
- Budget management skills, including planning, tracking and reporting
- Administrative skills
Note: Semua proses rekrutmen ini gratis dan tidak dipungut biaya apapun. Hati-hati terhadap segala bentuk tindak penipuan!